The campus community may have noticed new faces gracing 51ÊÓƵ-Dearborn's homepage last week.
That's because the university has launched its "Difference Makers" media campaign to advertise the 51ÊÓƵ-Dearborn brand throughout metropolitan Detroit.
The campaign builds on the 50 students who were recognized as "Difference Makers" for their academic achievement, integrity, leadership and creative contribution in and out of the classroom as part of 51ÊÓƵ-Dearborn's 50th anniversary celebration.
The Difference Makers media campaign will serve as a platform to tell the 51ÊÓƵ-Dearborn story using key messages to important audiences. The campaign will introduce television spots to the media mix of billboard, bus and online ads that will invite the community to learn more about 51ÊÓƵ-Dearborn's outstanding students, faculty and alumni via a brand new .
The campaign launched Aug. 31 through various media channels.
